Acknowledgments
Thank you to Loretta Yates and everyone at Pearson Education who was patient, encouraging, and true professionals to work with to bring this book to life.
Thank you to the entire team at New Marketing Labs for always supporting my ambitious goals, especially Chris Brogan. Chris, you have been an amazing mentor, friend, and colleague.
A special thanks to all the great partners that I’ve had the honor of working with at New Marketing Labs. The experiences that I’ve had working with each of you have provided lifelong lessons, experiences, and friendships.
Thank you to Joseph Gionfriddo for being an amazing best friend and partner to work with and my entire staff at Caminito Argentinean Steakhouse for working as hard as they do on ...
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