Chapter 10. Best in Class

Facebook Pages and Groups offer administrators many options to enable them to customize the experience of their users. These features can be utilized in an infinite number of ways. But, are you using these features in the best possible ways?

Although tens of thousands of Pages and Groups are on Facebook, only a select few really stand out from the pack. We’re going to focus on the “Best in Class” Pages as Groups tend to be private communities with a limited feature set. The current push is for Groups to transfer over to Pages. Why? Because Pages are public, offer a more diverse feature set, and is the community platform/feature that Facebook has decided to continue developing. By the time you read this book, it is possible ...

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