Chapter 9. Using Facebook to Develop Communities

At a basic level, Facebook represents one large community. Within that large community a limitless number of subcommunities form. People form communities around their interests, hobbies, events, companies, products, services, celebrities, schools, or even favorite foods. We form and use these communities in the same manner that we would in the physical world. We engage with one another, form bonds, share interesting articles, upload photos and videos, and invite others with similar interests to join our communities.

Although forums are still a popular way for these communities to form, they have graduated into more developed community platforms. Some communities choose to build premium communities. ...

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