Chapter 4. Extending Facebook into the Interwebs: The Power and Reach of Facebook Connect
As we continue to explore Facebook, the majority of the focus, as you would expect, is on the ways in which you can use Facebook from within Facebook. That’s exactly what Facebook wants from you. The more useful features that exist within Facebook, the more you’ll come back, the longer you’ll stay, and the more people you’ll tell about how great it is. Facebook has spent a lot of time building a feature set geared toward addicting you to its service. It is a wonderful loop of engagement that Facebook creates. But, at the same time, Facebook also has a want and need to continue growing its user base.
Although 400+ million people is a lot, it still isn’t ...
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