Book description
The All-New, Up-to-the-Minute Guide to Facebook® Marketing: Better Techniques, Better Results!
In this completely revised book, top Facebook marketer Justin R. Levy shows how to use Facebook to attract more customers and earn more profits. This isn’t hype: It’s actionable information based on the real experiences of companies and individuals who have used Facebook to supercharge their businesses and careers. Levy covers it all, from the absolute basics to attracting visitors and building your community. You’ll discover the latest tools and Facebook Apps–and new best practices for everything from search to privacy. Packed with real case studies, this is the only Facebook business guide you need: your fast, complete blueprint for success.
Coverage includes
• Learning from the pioneers and avoiding beginner’s mistakes
• Developing a winning Facebook marketing strategy
• Establishing a presence that starts working fast and grows with you
• Designing Facebook ads that drive more clickthroughs at lower cost
• Using Facebook Connect and Live Stream Box to reach customers outside Facebook
• Monitoring what customers are saying about you in real-time
• Communicating more powerfully with widgets and Apps
• Addressing privacy concerns
• Building communities that promote loyalty and innovation
• Using Sweepstakes and other traffic builders
• Mastering advanced Facebook marketing tips, tricks, and hacks
• Preparing for the future of Facebook
Table of contents
- Title Page
- Copyright Page
- Contents at a Glance
- Table of Contents
- About the Author
- Dedication
- Acknowledgments
- We Want to Hear from You!
- Reader Services
- Introduction
- Chapter 1. From Dorm Room to Boardroom: The Growth of Social Networks
- Chapter 2. Getting Around Facebook: The Basics
- Chapter 3. Establishing a Corporate Presence
- Chapter 4. Extending Facebook into the Interwebs: The Power and Reach of Facebook Connect
- Chapter 5. Facebook Advertising: How and Why You Should Be Using It
- Chapter 6. Extending the Experience with Facebook Apps
- Chapter 7. Addressing Privacy Concerns
- Chapter 8. Developing a Facebook Marketing Strategy
- Chapter 9. Using Facebook to Develop Communities
- Chapter 10. Best in Class
- Chapter 11. Shaking the Crystal Ball: What’s Next for Facebook
- Index
Product information
- Title: Facebook® Marketing
- Author(s):
- Release date: May 2010
- Publisher(s): Que
- ISBN: None
You might also like
book
Facebook® Marketing For Dummies®
Discover how to leverage the power of the Facebook community to achieve your business marketing goals …
video
Introduction to Facebook Marketing Campaigns
Want to get the most out of Facebook's powerful marketing features? This series reviews and guides …
book
Marketing mit Instagram
Eine professionelle Instagram-Strategie entwickeln und erfolgreich umsetzen Influencer-Marketing und Werbung auf Instagram Mit vielen Beispielen, Tipps …
book
The Facebook Guide to Small Business Marketing
The guide for marketing a small business on Facebook The number one social networking site offers …