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Facebook Marketing: Leverage Social Media to Grow Your Business by Steven Holzner

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9 Facebook Applications

In this chapter:

•  Welcome to Facebook applications

•  Advertising through applications

•  Using applications to spread your network

•  Creating your own application

Introducing Applications

Facebook is great, but you can probably think of ways to improve it. You might want to text-message your friends without leaving Facebook, for example. Or perhaps you want a space to draw graffiti on someone’s profile. It turns out there’s no end to the number of ways you can customize and augment Facebook with applications.

This chapter is all about Facebook applications—wildly popular bits of code you can embed in Facebook profiles and pages to augment Facebook. Originally starting off slowly, Facebook applications have taken off, ...

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