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Facebook Marketing: Leverage Social Media to Grow Your Business by Steven Holzner

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8 Beacon, Polls, and Networks

In this chapter:

•  Welcome to Beacon

•  Understanding that Beacon is opt-in

•  Working with polls

•  Getting responses from polls

•  Creating your own network

Introducing Beacon

As you know, the news feed is the most central aspect of marketing on Facebook. Through the news feed, your brand can spread virally with great speed, gaining thousands of fans a day. In fact, millions of fans have grouped around causes in three or four days this way.

Members’ Facebook actions are posted to their friends’ news feed. You plan to attend an event, and your friends know all about it. You post something new, and you can count on the word getting out automatically.

That’s a very powerful marketing technique, and Facebook is aware ...

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