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Facebook Marketing: Leverage Social Media to Grow Your Business by Steven Holzner

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6 Optimizing and Monitoring Your Advertising

In this chapter:

Monitoring Facebook ads

Understanding ads

Getting ad metrics

Tuning and optimizing ads

Modifying ads

Now that your ad is created, you can watch its performance. Watching your ads’ performance is a crucial part of advertising—you need to tune that performance to get the maximum bang for the buck. Because you’ve created an ad and a Facebook page, you see an Ads and Pages link on the left of every logged-in Facebook page. Clicking that link lets you manage your ads.

When you click the Ads and Pages link, the page shown in Figure 6.1 appears.

Figure 6.1Your ad campaign.

Image

You can manage ...

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