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Facebook Marketing: Leverage Social Media to Grow Your Business by Steven Holzner

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4 Hosting Your Own Facebook Events

In this chapter:

Welcome to Facebook events

Understanding events

Registering to attend an event

Creating your own marketing event

Using events to market your brand

Spreading the word about your event

Welcome to Facebook Events

Facebook events give you a lot of value for your marketing dollar—in part because they’re free. They’re a great way to rally Facebook members around your product, brand, band, or company.

In Facebook, an event is a free page that publicizes an upcoming occasion of note for your company or group. You can use one to push marketing events, sponsored gatherings, corporate milestones, product launches, discount savings days, and more.

Each Facebook event gets its own page, and that includes ...

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