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Facebook Marketing: Leverage Social Media to Grow Your Business by Steven Holzner

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1 Targeting Your Profile

In This Chapter:

•  Welcome to Facebook Marketing

•  Signing Up for Facebook

•  Understanding Your Profile

•  An Overview of Facebook

[In] the last hundred years…the way to advertise was to get into the mass media and push out your content…In the next hundred years information won’t be just pushed out to people, it will be shared among the millions of connections people have. Advertising will change. You will need to get into these connections.”

Mark ZuckerbergCEO Facebook

Welcome to Facebook Marketing

Welcome to Facebook—a premiere social networking site, meeting place for about 80 million users, and marketer’s dream—if you know how to market there. We want to say from the outset that the old marketing standby, interruption ...

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