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Facebook Marketing: Leverage Social Media to Grow Your Business

Book Description

Profit from Facebook!

High-Impact, Low-Cost Social Marketing That Works!

With more than 80,000,000 affluent, savvy members, Facebook is today’s fastest-growing marketing opportunity! But traditional marketing methods won’t work here. In Facebook Marketing, best-selling author Steven Holzner reveals new social marketing techniques that do work, and shows you exactly how to make the most of them. Using true case studies, Holzner introduces powerful new techniques from today’s smartest Facebook marketers...and helps you avoid pitfalls that can cost you money and credibility. No matter what business you’re in, you’ll learn how to create bottom-up, “viral” Facebook marketing programs that achieve maximum results at minimum cost!

  • Crafting your Facebook profile for maximum impact

  • Getting into the Facebook community: crucial dos and don’ts

  • Joining the right Facebook Groups—or starting your own

  • Creating a Facebook blog that attracts paying customers

  • Promoting products and services with free Facebook Marketplace classifieds

  • Hosting your own Facebook events: from company picnics to concerts

  • Successfully advertising on Facebook, without overspending

  • Promoting your business within today’s most popular Facebook applications

  • Tracking the results of your advertising

  • Using brand-new viral video marketing techniques

  • Driving even more Web traffic to your Facebook pages

  • Building your own Facebook applications

  • Introduction 1

    1 Targeting Your Profile 5

        Welcome to Facebook Marketing 5

        Welcome to Facebook 7

        Getting Started with Facebook 8

        The Profile Tab 12

            Across the Top 13

            The Search Bar 15

            Name, Photo, Networks, and Status 18

            The Mini-Feed Section 19

            The Friends and Friends in Other Networks Sections 19

            The Photos Section 21

            The Groups Section 23

            The Information Section 24

            The Education and Work Section 24

            The Gifts Section 25

            The Wall Section 25

            Editing Your Profile 25

            Setting Profile Privacy 27

        The Friends Tab 31

            Searching for Friends 31

            Managing Your Friends 33

            Creating Friend Lists 35

        The Inbox Tab 37

            Reading Messages 38

            Avoiding Spam 39

            Reading Notifications 39

            Composing Messages 40

        Getting Help 41

    2 Facebook Groups 45

        Welcome to Facebook Groups 45

            Messaging Your Members 46

            A Word About Spam 46

        Joining Facebook Groups 47

            What Groups Are Available? 47

            Taking a Look at a Group 51

            How Do I Join a Group? 54

            Which Groups Can I Join? 54

        Creating Your Own Facebook Groups 55

            Creating Your Group 57

            Customizing Your Group 58

            Inviting Friends to Join Your Group 61

            Seeing Your New Group 65

        Managing Your New Group 67

            Deleting a Group 70

    3 Creating Your Own Pages 71

        Welcome to Facebook Pages 71

        Pages from a Marketing Perspective 72

            Viral Marketing with Pages 73

            Page Authenticity 74

        Finding Pages 75

            Searching for Pages 76

            Browsing Pages by Type 78

            Browsing All Pages 79

        Becoming a Fan of a Page 80

        Examining a Page 83

        Sharing a Page 85

        Creating Your Own Page 88

        Examining Your New Page 92

        Editing Your Page 94

        Updating Your Fans 98

        Promoting Your Page 99

    4 Hosting Your Own Facebook Events 101