Chapter 17
Ten Business Tips for Facebook
In This Chapter
Keeping everything clean
Maintaining a professional demeanor
Understanding when not to reply
Keeping your private info private
As Facebook grows, so does the number of embarrassing faux pas committed by individuals and companies alike. There are occasional slips of the tongue, odd photos, and everyone’s favorites: embarrassing tags in photos or videos.
You can and must protect your brand’s reputation on Facebook, as well as maintain the utmost respect for the Facebook community. The down side is steep; you can lose your Page, your profile, or both. After you’re banned from Facebook, it’s hard to get back in, and by that time, the audience that you worked so hard to build is gone. Therefore, it’s a good idea to abide by the tips and warnings I outline in this chapter.
Understand That Business Is Personal
Yes, you own a business and use a Facebook Page to promote it. But because people ultimately do business with people, Facebook users may eventually want to get to know you as a person.
Some businesses — such as real estate ...
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