Facebook Marketing For Dummies, 5th Edition

Chapter 13

Using Facebook Groups and Events for Your Business

In This Chapter

Discovering Facebook Groups

Creating your own group

Creating and using events

Running promotions and contests

Facebook Pages keep Facebook users interested in your business, and Facebook Ads help spread awareness about your products and services. But to successfully market your business on Facebook, you should go further — to Facebook Groups and to promotions and events.

This chapter discusses how you can use groups, promotions, and events to grow your audience by promoting brand awareness and building community. You see how to create your own group on a topic that engages potential business clients, and also how to promote that group to attract members and prospective customers. You see how to launch a promotion on Facebook and also how to create events and promote them to your fans.

Discovering Facebook Groups

Facebook Groups allow people to connect with one another and collaborate around shared interests. As you can imagine, there are countless interests people share.

One example is this Facebook Group ...