Chapter 12
Using Facebook Offers to Sell Products and Services
In This Chapter
Introducing Facebook Offers
Creating offers
Managing offers
Promoting offers
Is Facebook just for building a fan base and getting people engaged. Or can you actually use Facebook to sell products and services? With various e-commerce applications and email acquisition apps, the answer is: both. Facebook Pages allow you to engage customers, and Facebook Offers get your customers buying your wares and talking to their friends about your business.
How does this feature work? Suppose that Threadless (my favorite T-shirt company) posts a limited offer for $10, and you choose to redeem that offer. As soon as you click Get Offer, my friends see “John just claimed an offer from Threadless.” My action of claiming the offer may not make all my friends buy T-shirts, but it will certainly be attractive to all the Threadless customers in my network!
In this chapter, you see how to use Facebook Offers to promote your business. I show you how to create an Offer and then promote the offer with Facebook Ads, your Facebook ...
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