Part II
Building Your Facebook Presence
View three video tutorials on creating and modifying your Facebook Page at www.dummies.com/extras/facebookmarketing.
In this part …
- Know the critical differences among Pages, timelines, and groups.
- Create an effective Facebook Page that’s optimized for engagement.
- Configure comment moderation and block profanity on your timeline.
- Add additional features to your Page to conduct photo contests, enhance customer service, and so on.
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