Facebook Marketing For Dummies®, 4th Edition
Visit www.dummies.com/cheatsheet/facebookmarketing to view this book's cheat sheet.
Table of Contents
Part I: Getting Started with Facebook Marketing
Part II: Building Your Facebook Presence
Part III: Engaging with Your Customers and Prospects on Facebook
Part IV: Marketing beyond the Facebook Page
Part I: Getting Started with Facebook Marketing
Chapter 1: Marketing in the Age of Facebook
What Is Facebook and Why Is It So Popular?
Understanding the Marketing Potential of Facebook
Leveraging the power of word-of-mouth marketing
Marketing tools for all kinds of businesses
Understanding Why Your Business Needs a Facebook Page
Attracting new fans that are friends of customers
Changing first-time customers into repeat customers
Chapter 2: Researching and Understanding Your Target Audience
Understanding the marketing funnel
Understanding the ladder of engagement
Defining who your best customers are
Selecting demographic criteria for your target audience
Using personas to give your target audience personality
Researching Target Audiences with Facebook’s Ad Tool
Chapter 3: Developing a Facebook Marketing Plan
Understanding the Power of Word-of-Mouth on Facebook
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