O'Reilly logo

Facebook Marketing For Dummies, 4th Edition by John Haydon

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 17

Ten (or So) Business Etiquette Tips for Facebook

In This Chapter

arrow Keeping it clean

arrow Maintaining a professional demeanor

arrow Understanding when not to reply

arrow Keeping your info private

As Facebook grows, so do the surprising number of embarrassing faux pas committed by individuals and companies alike. The occasional slips of the tongue, the odd photos, and, of course, everyone’s favorite: the embarrassing tags in photos or videos.

You can and must protect your brand’s reputation on Facebook, as well as maintain the utmost respect for the Facebook community. The downside is steep; you can lose your Page, your profile, or both. After you’re banned from Facebook, it’s hard to get back in, and by that time, the audience that you worked so hard to build is gone. Therefore, it’s a good idea to abide by the tips and warnings I outline in this chapter.

Understand That Business Is Personal

Many of the tips in this chapter pertain to interacting with other users as a Facebook user (using a profile). Yes, you own a business and use a Facebook Page to promote it. But because people ultimately ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required