Ten (or So) Business Etiquette Tips for Facebook
In This Chapter
Keeping it clean
Maintaining a professional demeanor
Understanding when not to reply
Keeping your info private
As Facebook grows, so do the surprising number of embarrassing faux pas committed by individuals and companies alike. The occasional slips of the tongue, the odd photos, and, of course, everyone’s favorite: the embarrassing tags in photos or videos.
You can and must protect your brand’s reputation on Facebook, as well as maintain the utmost respect for the Facebook community. The downside is steep; you can lose your Page, your profile, or both. After you’re banned from Facebook, it’s hard to get back in, and by that time, the audience that you worked so hard to build is gone. Therefore, it’s a good idea to abide by the tips and warnings I outline in this chapter.
Understand That Business Is Personal
Many of the tips in this chapter pertain to interacting with other users as a Facebook user (using a profile). Yes, you own a business and use a Facebook Page to promote it. But because people ultimately ...