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Facebook Marketing For Dummies, 4th Edition by John Haydon

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Chapter 13

Using Facebook Groups and Events to Promote Your Business

In This Chapter

arrow Working with Facebook Groups

arrow Creating your own group

arrow Creating and using events

arrow Running promotions and contests

Facebook Pages are the designated tool meant to be the central place of customer and prospect engagement. Facebook Pages keep Facebook users interested in your business, and Facebook Ads spread awareness about your products and services. But to successfully market your business on Facebook, you should go further — to Facebook Groups, and to promotions and events.

This chapter discusses how you can use groups, promotions, and events to motivate and grow your audience by promoting brand awareness and building community. You learn how to create your own group on a topic that engages potential business clients, and also how to promote that group to attract members and prospective customers. You learn how to launch a promotion on Facebook and also how to create events and promote them to your fans.

Discovering Facebook Groups

Facebook Groups is a Facebook feature that allows users to connect ...

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