Engaging with Your Fans
In This Chapter
Understanding what engagement means for your business
Measuring engagement on Facebook
Using your Page activity log
Strategies and tactics for engaging with Facebook users
After you create a Facebook Page (see Chapter 4 for details on creating a Page), you can start posting content that Facebook users will like, comment on, and share (see Chapter 7 for more on effective content strategies). The next step in this progression is engaging with Facebook users who comment on your updates, post content on your Page timeline, or interact with your business in some other way on Facebook.
Engagement is partially a “quantity game,” meaning that the amount of time you spend has a huge correlation to the results you receive. In this way, using Facebook isn’t that different from in-person networking. For example, when you attend a networking event, the more people you meet directly increases your potential for business