Facebook Marketing For Dummies, 4th Edition

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Part III

Engaging with Your Customers and Prospects on Facebook

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See how to post effective photos, text updates, and links at www.dummies.com/extras/facebookmarketing

In this part. . .

Find out how Facebook’s News Feed algorithm enables people to see your Page content.

Learn how to create and publish effective updates that engage your audience.

Learn how to create an effective Facebook Page that’s optimized for search and engagement.

Find out how to effectively promote your Page in stores and at events.

Discover what’s working and what’s not with Facebook Insights.

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