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Facebook Marketing For Dummies, 4th Edition by John Haydon

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Chapter 6

Enhancing Your Facebook Page with Applications

In This Chapter

arrow Introducing Facebook applications

arrow Finding applications

arrow Adding applications to your Facebook Page

Facebook applications (apps) have become powerful tools for marketers. When you install them on your Facebook Page, they can add a variety of features to your business’s Facebook presence.

Facebook now has more than 11 million apps and websites integrated with its Platform, most of which were created by individuals and third-party companies. And every month, more than 1 billion people use an app on Facebook or experience the Facebook Platform on other websites. If you’ve ever entered a contest on Facebook or signed a petition, you’ve used a Facebook app. Thousands of Facebook Page apps are designed to add specific functionality to your Page. Whether you want to add a slide presentation via the SlideShare app, or post content from a blog that you write or admire via the NetworkedBlogs app, apps can help you customize your Facebook Page.

Apps are also becoming an important branding tool within Facebook. For example, Fuddruckers New England enhances its brand with an app that lets local nonprofits book fundraising ...

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