Chapter 4
Getting Started with a Facebook Page
In This Chapter
Introducing Facebook Pages for your business
Creating and customizing your Facebook Page
Getting the most from Facebook’s marketing resources
Understanding your business and Facebook’s terms and conditions
Facebook Pages give your business a presence on Facebook where you can promote your products or services. Facebook Pages are the business equivalent of a Facebook member’s profile. Members can like your Facebook Page, find out about specials and promotions, upload content (photos, videos, and links), send you private messages, and join other members in discussions through commenting. You can also add branded custom tabs with various features to engage customers, capture e-mail addresses, and even sell your products or services, such as the one offered by Bordentown Guitar Rescue, a music store in New Jersey. (See Figure 4-1.)
You can post updates to your Page connections — users who like your Page — to keep them engaged and informed. With all these features as well as exposure to thousands of potential customers, the ...
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