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Facebook Marketing For Dummies, 4th Edition by John Haydon

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Chapter 4

Getting Started with a Facebook Page

In This Chapter

arrow Introducing Facebook Pages for your business

arrow Creating and customizing your Facebook Page

arrow Getting the most from Facebook’s marketing resources

arrow Understanding your business and Facebook’s terms and conditions

Facebook Pages give your business a presence on Facebook where you can promote your products or services. Facebook Pages are the business equivalent of a Facebook member’s profile. Members can like your Facebook Page, find out about specials and promotions, upload content (photos, videos, and links), send you private messages, and join other members in discussions through commenting. You can also add branded custom tabs with various features to engage customers, capture e-mail addresses, and even sell your products or services, such as the one offered by Bordentown Guitar Rescue, a music store in New Jersey. (See Figure 4-1.)

You can post updates to your Page connections — users who like your Page — to keep them engaged and informed. With all these features as well as exposure to thousands of potential customers, the ...

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