Facebook Marketing For Dummies, 4th Edition

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Part II

Building Your Facebook Presence

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View three tutorials on creating and modifying your Facebook Page at www.dummies.com/extras/facebookmarketing.

In this part. . .

Learn the critical differences among Pages, profiles, and groups.

Find out how to create an effective Facebook Page that’s optimized for search and engagement.

Configure comment moderation and block profanity on your timeline.

Add additional features to your Page to conduct photo contests, enhance customer service, and so on.

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