Part IV
Marketing beyond the Facebook Page
In this part . . .
If you’ve read previous parts of this book, you’ve gotten some great ideas for establishing your Facebook presence, but there are strategies and tactics that can make it even stronger. In this part, we discuss a variety of strategies that help promote your business on Facebook. We show you how best to advertise on Facebook and how to set up promotions and events. There’s even a chapter on marketing your business locally through Facebook.
You also find out how to cross-promote your business with Facebook and how to use social plug-ins to bring the advantages of Facebook to your website.
