Part II
Building Your Facebook Presence
In this part . . .
All marketers are looking for ways to put Facebook to work for their companies, small businesses, or clients. Part II shows you how to start a Facebook Page for your business, create tabs that engage your fan base, and promote your Page to get more likes. We also help you create a long-term content strategy for your business to develop more conversations and engage with potential customers.
Also in this part, you find out how to virally build your fan base throughout the Facebook platform, and we discuss how to use apps to add functionality to your Facebook Page.
