Book description
Create a successful marketing campaign on Facebook with this updated guide
With more than 600 million active users and more than 30 billion pieces of content shared each month, Facebook is an exciting platform with infinite marketing possibilities. This how-to guide breaks it all down for you and shows you ways to reach your customers with effective marketing strategies, tactics, and techniques on Facebook. Packed with new and updated content as well as real-world case studies that provide you with helpful frames of reference, Facebook Marketing For Dummies, 3rd Edition is an essential starting point for developing a successful marketing campaign on Facebook.
Boasts new and updated content for developing a successful Facebook marketing campaign
Addresses ways to use tools such as events, contests, and polls to promote your page
Helps you understand the psychology of the Facebook user
Explains how to integrate your Facebook marketing campaign with your other marketing campaigns using plug-ins and widgets
Details ways to monitor, measure, and adjust your Facebook marketing campaigns
Learn how to reach the Facebook audience you want for your campaign with Facebook Marketing For Dummies, 3rd Edition!
Table of contents
- Cover
- Title Page
- Table of Contents
- Introduction
-
Part I: Preparing for Success on Facebook
- Chapter 1: Marketing in the Age of Facebook
- Chapter 2: Researching and Understanding Your Target Audience
-
Chapter 3: Developing a Facebook Marketing Plan
- Understanding What to Include in Your Marketing Plan
- Developing Your Value Proposition: Why Should Customers Buy What You’re Offering?
- Understanding Your Audience
- Defining Your Marketing Goals
- Developing Your Content Strategy
- Monitoring and Reporting Page Activity
- Integrating Your Online and Offline Campaigns
-
Part II: Building Your Facebook Presence
- Chapter 4: Getting Started with a Facebook Page
- Chapter 5: Getting Noticed on Facebook with a Content Strategy
-
Chapter 6: Enhancing Your Facebook Page with Applications
- Understanding Facebook Applications
- Yeah, There’s an App for That — but Where?
- Using Third-party Custom Facebook Page Tab Services
- Choosing E-Commerce Applications for Your Page
- Granting Access to Applications
- Configuring Application Tabs on Your Facebook Page
- Creating Custom Facebook Tabs with HTML
-
Part III: Engaging with Your Customers and Prospects on Facebook
-
Chapter 7: Going Public with Your Facebook Page
- Mapping a Launch Strategy for Your Facebook Page
- Creating Enchantment on Your Facebook Page
- Making Sure Your Page Is Ready
- Adding Content to Your Page before Launch
- Making Your Page Easier to Find
- Using Friend Networks to Launch Your Page
- Using Existing Marketing Assets to Launch Your Page
- Promoting Your Page in Your Store
- Using Facebook’s Sponsored Story Ads to Launch Your Page
-
Chapter 8: Engaging with Your Fans
- Understanding What Engagement Really Means
- Posting New Updates to Your Page
- Posting as a Page versus Posting as a Profile
- Becoming a Ninja with Status Updates
- Responding to Comments and Likes
- Using Photos and Videos to Engage Fans
- Using Webinars to Build Your Fan Base
- Engaging with Your Fans with Your Mobile Phone
- Using the Facebook Subscribe Button on Your Profile
-
Chapter 9: Measuring Success with Facebook Insights
- Getting Analytical with Facebook Insights
- Using Facebook Insights
- Exploring Facebook Page Insights
- Understanding the Dashboard Report
- Understanding the Page Posts report
- Understanding the Likes Report
- Understanding the Reach Report
- Understanding the Talking About This Report
- Understanding the Check Ins Report
- Exporting Data from Facebook Insights
- Viewing Weekly Page Updates via E-Mail
- Integrating Third-Party Analytics
-
Chapter 7: Going Public with Your Facebook Page
-
Part IV: Marketing beyond the Facebook Page
- Chapter 10: Using Facebook Advertising to Promote Your Business
- Chapter 11: Facebook Marketing for Local Businesses
- Chapter 12: Setting Up Groups, Promotions, and Events
- Chapter 13: Cross-Promoting Your Page
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Chapter 14: Understanding and Using Facebook Social Plug-ins
- Extending the Facebook Experience with Social Plug-ins
- Adding the Code
- Integrating Facebook Insights into Your Social Plugins
- Getting More Visibility with the Like Button
- Allowing for Private Sharing with the Send Button
- Leveraging Popular Content with the Recommendations Plug-In
- Integrating Facebook’s Login Button
- Adding Comments to Your Website
- Showing User Activities with the Activity Feed Plug-In
- Liking the Like Box
- Making Registration Painless with the Registration Plug-in
- Personalizing a Site with the Facepile Plug-In
- Engaging in Real Time with Live Stream
- Part V: The Part of Tens
Product information
- Title: Facebook® Marketing For Dummies®, 3rd Edition
- Author(s):
- Release date: February 2012
- Publisher(s): For Dummies
- ISBN: 9781118107409
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