Acknowledgments

Writing several hundred pages of content on any topic is a huge undertaking by itself. But it’s even tougher when it’s about something that changes as rapidly and as often as Facebook. The authors, editors, and supporting staff have to respond on a dime to changes, updates, and new issues that arise. Kudos to Mari Smith for again being a thorough collaborator on this book. Her expertise far exceeds the celebrity status she’s earned over the years.

Special thanks also goes out to the world-class team at Wiley that I’ve had the pleasure of working with for five years now. In particular, I should mention Ellen Gerstein, Jennifer Webb, Katie Feltman, and others at Wiley who, among other things, encouraged me to write this book. It ...

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