Index
A
A/B testing
campaigns
landing pages
abandonment rate
Abilene Christian University
“above the fold”
access as social media benefit
account setup
Activity Feed plugin
adCenter
Admins fan pages
Ads page
copying ads
first visit
title and character limit
advanced statistical analysis
advertising
alternatives
analyzing and revising
banner
business case
campaigns. See campaigns
content procurement
content updates
copy basics
creating
dashboard reviews and improvement
data for
advanced statistical analysis
analyzing
dashboard
evaluating
moving averages
testing
editorial policy
in fan migration
low response rates
metrics
mobile devices
monetizing applications
opportunities
options
overadvertising
performance
pricing
recalibrating
recent changes ...
