Chapter 10. Organizational Considerations
Organizations of all types are waking up to the possibilities of social media. But the overall importance of social media and the tactics you use will largely be based on what your organization is and how it views marketing, customer engagement, risk, and being on the "cutting edge." It will also impact access to resources, who you can hire, how quickly you can act, and what you ultimately need to get things done. In this chapter, we'll look at roles universal to any organization and how different types of organizations can best utilize social media.
Chapter Contents
Roles and Responsibilities
How Facebook Works in Different Organizations
Some Final Tips on Facebook for B2B Marketing
Roles and Responsibilities ...
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