Chapter 8. Customized Experiences via Facebook Applications
When Facebook opened itself to third-party developers in May 2007, it ushered forth a new era in social application development. According to Facebook representatives, the company attracted more than 500,000 developers in the first year of its developer platform. That said, the early gold rush of Facebook application development has faded as Facebook has matured. Nonetheless, there are still opportunities that warrant the development of specialized applications with a marketing purpose.
Chapter Contents
Facebook Applications: A Brief History
Facebook Apps Today: Examples of Popular Facebook Applications
Optimize Your Fan Page with Apps
What You'll Need to Build Your Own Application
Monetize ...
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