Chapter 2
Exploring Facebook Insights
In This Chapter
Using Insights, the Facebook built-in monitoring tool
Interpreting Insights tracking details
Deciding which data to track
Insights, the built-in Facebook analytics dashboard, helps you look at trends revealed by the activity on your Page. Insights helps you get a feel for who is using your Page and how those users are interacting with it. In this chapter, we dive into the data and explore ways to better understand your Facebook users’ behaviors in relation to the content you share.
We look at how to interpret the myriad graphs and charts available in Facebook Insights. Now who doesn’t like to do more of the good stuff and less of the bad stuff, right? Don’t worry: We’ve set up this chapter so that exploring the analytical data of your Facebook Page won’t be painful, we promise!
The keys are to find out which marketing strategies work and replicate those efforts (and to understand what isn’t working so that you can create more productive, meaningful interactions). This chapter focuses on understanding analytical data that Facebook ...
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