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Facebook Marketing All-in-One For Dummies, 3rd Edition by Andrea Vahl, John Haydon, Jan Zimmerman

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Chapter 3

Discovering Live Video on Facebook

In This Chapter

arrow Exploring how streaming live video can enhance your business

arrow Choosing a video-streaming application

arrow Setting up a live-streaming application

arrow Marketing your streaming event

Streaming distributes live video of different types of events, from college football games to company announcements. You can use streaming for branding, product introductions, and business seminars, wherever they are. It’s also a great way for musicians and all kinds of other artists to connect with their fans. Live video gives you an additional communication platform for your event; adding simultaneous real-time chat boxes can make video events even more interesting.

In this chapter, we first look at what live video can mean to you. Then we discuss some of the most popular live-streaming applications available and show you how to set them up. Finally, we tell you how to use tools to get more exposure for your live events.

Understanding the Benefits of Live Video

Streaming adds a whole new social dimension to any event. Here are the reasons why:

  • Audience ...

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