In This Chapter
Exploiting the value of social plug-ins
Integrating Facebook with your website or blog
Using social plug-ins as part of a marketing program
Integrating third-party plug-ins with your website
People used to search the web solo. Today, users look at what their friends are doing, and they take their friends’ activities and recommendations into consideration. Social plug-ins allow you to connect your website with your Facebook presence, which makes it easier for visitors to your site to spread information about your business to their friends.
Facebook offers about a dozen social plug-ins, some of which are very similar. You’ll want to use only a few at a time. We discuss each social plug-in separately so you can make an appropriate selection. We also suggest several open-source, third-party, Facebook-friendly plug-ins that seamlessly integrate Facebook with your website. Overall, this chapter can help you decide which social plug-ins are right for your business and how to use them in your overall marketing program.