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Facebook Marketing All-in-One For Dummies, 3rd Edition by Andrea Vahl, John Haydon, Jan Zimmerman

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Chapter 1

An Introduction to Advanced Facebook Marketing

In This Chapter

arrow Refreshing your knowledge of core marketing principles

arrow Examining advanced marketing techniques

arrow Targeting market segments with list options

arrow Making a Facebook offer they can’t refuse

arrow Using new Facebook features for viral exposure

Facebook Pages have become essential parts of many businesses’ marketing strategies, but how can you find ways to stand out from the competition? You have a lot to consider as you go about developing a successful Facebook Page. However, the rewards of brand exposure, loyalty from people who like your Page, and increased revenue are well worth your time and effort. To fast-track your success, consider including some advanced strategies in your Facebook plan.

After you create your Page, optimize it with the essential strategies, such as posting great content regularly, and then build some momentum with your base by engaging with people who have liked it. When you have your basic strategies ...

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