In This Chapter
Attracting new clients with Facebook advertising
Understanding how advertising works on Facebook
Developing ad campaigns to meet your goals and objectives
Setting your budget and time frame
According to Business Insider, Facebook posted almost $7 billion in advertising revenue in 2013. And, in a rebuff to its many critics, Facebook’s mobile advertising revenue started outpacing its web-based revenue in fourth quarter 2013, with mobile advertising accounting for 53 percent of advertising receipts. That gave Facebook its first-ever quarter with more than $1 billion in mobile ad revenue. (For more information on using Facebook’s mobile advertising, see Book VIII, Chapter 4.)
By any measure, that’s a lot of money, so it shouldn’t surprise anyone that Facebook makes an effort to keep that revenue stream a-flowin’. Clearly, Facebook has a vested interest in making the ads an easy and pleasant experience for both the marketer and the Facebook community.
In this chapter, you find out how to make strategic and tactical advertising decisions ...