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Facebook Marketing All-in-One For Dummies, 3rd Edition by Andrea Vahl, John Haydon, Jan Zimmerman

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Chapter 4

Using Third-Party Contest Applications

In This Chapter

arrow Browsing contest applications

arrow Selecting the right application for you

arrow Setting up the application within your Page

If you want to use your contest as a lead generator, use a third-party contest application. Turning Facebook Fans into e-mail subscribers is the best way to get the most out of using Facebook. Facebook could go away tomorrow (although we are sure it won’t), and you would still be able to reach your community through e-mail.

Facebook contest app are designed to work within Facebook’s contest guidelines, so they make getting started a snap. They give your contest a professional look, and in many cases have features with which you can analyze your results.

Like with other Facebook applications, you have to go through a few steps to add a contest application to your Page, and most of these applications aren’t free. But, they’re very affordable and also offer a lot of features to help you facilitate a well-run contest.

In this chapter, we look at how to find those often-elusive third-party applications, set them up, and notify the winners and deliver your prizes.

Finding a Contest Application

Finding contest ...

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