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Facebook Marketing All-in-One For Dummies, 3rd Edition by Andrea Vahl, John Haydon, Jan Zimmerman

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Chapter 3

Running a Timeline Contest

In This Chapter

arrow Deciding on the parameters of your Timeline contest

arrow Administering your Timeline contest

arrow Choosing a winner at random

The easiest way to run a Facebook contest is to run one on your Page Timeline. But don’t let the quick setup fool you! Planning is required for your contest to get the results you want. You also have to know the rules of Timeline contests so that you set it up correctly.

A Timeline contest is basically a post that you put on your Page that can be as simple as “Like this post to be entered to win” or as involved as “Upload a photo to our Timeline, get your friends to vote for you by liking your photo, and the photo with the most Likes wins.” A Timeline contest takes place on your Timeline, and people do things such as liking a post, commenting on a post, or posting on your Timeline in order to enter.

Timeline contests are great way to get your community participating on your Facebook Page — and they’re free to run — but you also want to have a goal in mind, such as bringing awareness to a product or service. Think about the follow up to the contest as well so you can make the most out of your time and effort.

In ...

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