Facebook Marketing All-in-One For Dummies, 3rd Edition

Chapter 1

Creating Facebook Events

In This Chapter

Creating an event: the basics

Working around Page event limitations

Sharing your event with your community

Using the Facebook Events feature can create a lot of buzz around an event, your store, an online event, or even a product or book launch. Facebook Events show up on people’s Timelines and within their Events area, and are even searchable by anyone on Facebook. Add to the mix the fact that any time a Friend interacts with your event, that person’s Friends all see something in their News Feeds about the event, which gives it a lot of free publicity courtesy of Facebook.

If you’ve been on Facebook for very long, you’ve probably received an event invitation yourself, so you may be familiar with Facebook Events. If not, don’t worry; in this chapter, you see how to set up an event, the best practices for getting the word out about your event, and tips on using events with your Page.

Getting Started with Facebook Events

Facebook Events can be a powerful way to get your event noticed and shared within the Facebook community. But just as with any marketing activity in Facebook, you need to be mindful of the balance between sharing ...