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Facebook Marketing All-in-One For Dummies, 3rd Edition by Andrea Vahl, John Haydon, Jan Zimmerman

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Chapter 5

Building Visibility for Your Timeline

In This Chapter

arrow Getting people to follow to your posts

arrow Directing the offline world to your Timeline

arrow Using a Timeline Cover image that supports your business

arrow Using Public photo albums and milestones to spread the word about your business

arrow Supporting your business by posting life events on your Timeline

arrow Highlighting your business by rearranging apps

Can you count how many things have changed with Facebook in the past two – three years? Some of the most important changes happened with personal Timelines.

The biggest change for Facebook users was the introduction to Timeline, a completely redesigned Timeline that allows users to share stories and organize them by time (birth all the way to present).

Beside the transition to Timeline, Facebook opened the door for public figures to be able to post to followers with their public updates. This ...

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