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Facebook Marketing All-in-One For Dummies, 3rd Edition by Andrea Vahl, John Haydon, Jan Zimmerman

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Chapter 2

Engaging and Retaining Your Community

In This Chapter

arrow Engaging people to keep them coming back to your Page

arrow Understanding and making the most of the News Feed

arrow Learning the art of responding to comments

arrow Banning and removing people and comments as a last resort

Engagement is the Holy Grail for Facebook Pages. To engage your target audience, you need to be clear about your purpose and branding, and let your own personality (or your brand’s) shine through.

Best practices dictate that you can post almost anything to your Page as long as you adhere to the express purpose of having conversations with current and potential customers. Remember: Facebook is a friend network where conversations are the whole point.

If your Page is about DIY tips, for example, ask fans for their favorite DIY hack to create more closet space. By contrast, posting a video of your favorite American Idol contestant might confuse people. What’s the connection between DIY tips and American Idol?

In Book II, Chapter 3, we explain how to use the regular posting features, status updates, video posts, audio, ...

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