Chapter 1
Building Visibility for Your Page
In This Chapter
Letting everyone know where to find you on Facebook
Sharing and suggesting your Page with your existing customers and connections
Sharing photos to attract people to your Page
In Books II and III, we explain how to design a functional Facebook Page. In this minibook, you find some practical ways to increase the visibility for your Page by letting people know where you’re located on Facebook and learning how to share and suggest your Page to Friends.
Imagine that you open a new storefront. You want to send out notifications to everyone on your lists, both existing and potential customers, so they can find you. You need to do the same for your Facebook Page.
Some of your existing customers and connections are already on Facebook, but some (depending on your customer demographics) are not. At the ready are Facebook’s built-in systems for attracting people to your Page and some time-tested offline strategies to bring people not on Facebook to your Page.
A Facebook business Page is completely public, which means that anyone ...
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