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Facebook Marketing All-in-One For Dummies, 3rd Edition by Andrea Vahl, John Haydon, Jan Zimmerman

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Chapter 5

The Fine Print: Legal and Other Considerations

In This Chapter

arrow Finding the fine print

arrow Complying with the Federal Trade Commission

arrow Posting content for regulated industries

Remember when you signed up for Facebook, and you selected the check box agreeing to Facebook Terms and Policies? You sat down and read all that fine print right then and there before agreeing, right? Surrre, you did. As most of us do, you probably just clicked OK or Agree or whatever you needed to do to get into the site as quickly as possible.

The good news is that the Facebook Terms and Policies are fairly manageable, with no online bullying, no virus uploading, and no general law-breaking. But don’t overlook point 1 in the Safety section:

You will not send or otherwise post unauthorized commercial communications (such as spam) on Facebook.

That’s vague at best. Allow us to explain a bit better in this chapter, with some guidelines for staying on the right side of Facebook — and U.S. federal law — as you embark on your Facebook marketing endeavors.

Digesting Legal Considerations

The first step in figuring out the legal considerations is finding them! The main site for the Facebook Terms and Policies ...

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