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Facebook Marketing All-in-One For Dummies, 3rd Edition by Andrea Vahl, John Haydon, Jan Zimmerman

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Chapter 3

Administering Your Facebook Business Page

In This Chapter

arrow Interacting with Facebook as your Profile or as your Page

arrow Understanding what other people see when they visit your Page

arrow Knowing how to use your Page Admin panel and editing dashboard

After you become a Page Admin, Facebook grants you an additional permission: You can view Facebook as yourself (that is, through your Profile) or as your Page (that is, through your business Page). This particular administrative perk can be a little confusing at first, but by the end of this chapter, you’ll completely understand how and when to use this option.

As Admin of your Facebook business Page, you need to maintain it. An important part of maintenance is simply understanding how your Page looks to visitors and fans, what you can customize and control, and what Page elements are visible only to you when you’re acting as the Admin and when you are viewing your Page “as” your Page. This chapter explains the elements of your business Page and then shows you how to use your Admin panel and administrative editing dashboard to control some of those aspects.

Viewing Facebook as Your Page

Now that you have a Facebook business Page, you ...

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