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Facebook Marketing All-in-One For Dummies, 3rd Edition by Andrea Vahl, John Haydon, Jan Zimmerman

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Chapter 1

Understanding Facebook Pages and Personal Accounts

In This Chapter

arrow Familiarizing yourself with Facebook Page and account options

arrow Addressing privacy concerns

arrow Understanding why you need a Profile to have a business Page on Facebook

arrow Knowing when to use Facebook as your personal account or as your Page

arrow Taking the big view of how a Page works and where everything is located

Facebook offers Pages to encourage community and networking. To create the biggest buzz around your product, service, or business, you need to be aware of the Facebook Page and account options and of the pros and cons of each. This chapter explains those options so that you can decide which type of Page best fits your needs.

We cover Profiles, Pages, Places, Groups, Interest Pages, and limited business accounts. Although each choice has merit, it’s usually best to create a Page for your product, service, or business (and we explain why in this chapter).

If you already have a Profile on Facebook (a Timeline), ...

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