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Facebook Marketing All-in-One For Dummies, 3rd Edition by Andrea Vahl, John Haydon, Jan Zimmerman

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Chapter 1

Exploring Facebook Marketing

In This Chapter

arrow Discovering Facebook’s marketing potential

arrow Looking at four key Facebook marketing strategies

arrow Mastering the art of Facebook engagement

arrow Examining Facebook’s global market opportunities

arrow Understanding the basics of Facebook marketing

arrow Seeing the benefits of selling from the Facebook platform

Facebook is the most powerful social network on the planet. With more than one billion active users, Facebook presents a unique opportunity to connect with and educate your ideal audience in a way that your website and your blog can’t even come close to matching.

The reach of the Facebook platform has grown exponentially in the past few years and will only continue to get bigger. In fact, the number of Facebook Pages created by brands was over 50 million in February of 2013. Today, almost anyone or any company can find a following on Facebook, ...

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