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Facebook Marketing All-in-One For Dummies, 3rd Edition by Andrea Vahl, John Haydon, Jan Zimmerman

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Introduction

One thing we know for sure from writing this book is that Facebook loves change. The folks at Facebook love to change things up — tweak the platform; upgrade programs; and above all, innovate each chance they get. This is great for everyone who’s looking to use Facebook to grow a business but not so great for anyone who’s writing a “how things work” book about Facebook marketing. On Facebook, how things work one day may not be how things work the next day! The good news is that we were able to stay on top of all the changes and pack this book with the latest and greatest Facebook marketing strategies.

That said, Facebook’s unwavering dedication to innovation is exactly why it is the social networking powerhouse that it is today. With Facebook’s constant growth and massive influence, it’s obvious that Facebook isn’t just a flash-in-the-pan phenomenon. These days, you can’t surf the web, listen to the radio, watch TV, or even flip through a magazine without hearing or seeing something about Facebook.

Facebook represents a huge opportunity for your business. If you’re in a business of any kind, you absolutely should consider Facebook to be a key player in your marketing strategy. With Facebook having over 1 billion active users, your ideal audience is highly likely to be spending time there. You have a huge opportunity to capture the attention of, and build relationships with, the people who could potentially be your most loyal customers. When you fully leverage the ...

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