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Facebook Marketing All-in-One For Dummies, 2nd Edition by Andrea Vahl, Phyllis Khare, Amy Porterfield

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Chapter 3: Using Third-Party Monitoring Tools and Analyzing Results

In This Chapter

check.png Finding the best tool for your business

check.png Reviewing popular third-party monitoring tools

check.png Turning results into your next steps

Now that you understand the power of monitoring and measuring your social activity, it’s time to talk about third-party monitoring and measuring tools. After all, you shouldn’t take this on alone. The torrent of data at your fingertips just might make your head spin!

The great news is that numerous third-party monitoring tools have been designed to streamline the monitoring process. These tools scan, grab, and organize your data for easy digestion. And here’s the great news: Many of these tools are free or inexpensive.

In this chapter, we look at the key factors you should consider when choosing a monitoring tool for your business. In addition, we examine the core features of multiple different third-party monitoring tools to help you make a well-informed decision for your monitoring and measuring needs.

Choosing the Tool That’s Best for Your Business

When you begin to monitor your social media activity, keep it simple and streamlined. Just because a tool might have 20 features ...

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