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Facebook Marketing All-in-One For Dummies, 2nd Edition by Andrea Vahl, Phyllis Khare, Amy Porterfield

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Chapter 2: Exploring Facebook Insights

In This Chapter

check.png Using Insights, Facebook’s built-in monitoring tool

check.png Interpreting Insights’s tracking details

check.png Deciding which data to track

check.png Using the data to create a thriving Facebook Page

Insights is Facebook’s built-in analytics dashboard, which you use to look at trends revealed by the activity on your Page. Insights helps you get a feel for who is using your Page and how those users are interacting with it. In this chapter, we dive into the data and explore ways to better understand your Facebook users’ behaviors in relation to the content you share. The key is to find out which of your marketing strategies are working and to replicate those efforts — and, conversely, to understand what isn’t working so that you can create more productive and meaningful interactions. Now who doesn’t like to do more of the good stuff and less of the bad stuff, right? Don’t worry: We’ve set up this chapter so that exploring the analytical data of your Facebook Page won’t be painful, we promise!

In this chapter, we look at how to interpret the myriad graphs ...

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