Book IX
Measuring, Monitoring, and Analyzing
Contents at a Glance
Chapter 1: Setting Realistic Targets to Identify Success
Exploring Social Monitoring and Measuring
The Importance of Social Media Monitoring
The Importance of Social Media Measuring
Chapter 2: Exploring Facebook Insights
Making Sense of Insights Information
Determining the Most Important Data to Track
Reaching Your Ideal Audience
Chapter 3: Using Third-Party Monitoring Tools and Analyzing Results
Choosing the Tool That’s Best for Your Business
Choosing Monitoring Tools: Your Third-Party Options
Finding the Biggest Payoff with Your Monitoring Efforts
Analyzing Results and Taking Action
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