Chapter 1: Advertising in Facebook
In This Chapter
Attracting new clients with Facebook advertising
Designing your campaigns to meet your goals
Setting your budget and timeline
According to eMarketer (
www.emarketer.com), Facebook ads will bring in more than $5 billion in revenue for Facebook in 2012 and are projected to bring in close to $7 billion in 2013. That’s a lot of money, so it shouldn’t surprise anyone that Facebook makes an effort to keep that revenue stream a-flowin’. Clearly, Facebook has a vested interest in making the ads an easy and pleasant experience for both the marketer and the Facebook community.
In this chapter, you dive into the basics of Facebook advertising and find out how to start making the right decisions that will get you the results you want. You discover how to set your goals, allocate a budget, and set your timeline.
In Chapter 2 of this minibook, you get to set up your first campaign, target your ad, and start running it. By the time Chapter 3 of this minibook comes around, you’ll be ready to hone your advertising skills by doing some ad testing, measuring your test results, and modifying your campaign if needed. Hang on — it’s going to be fun!